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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 26
Create a list of 10 to 20 use situations relevant to campus area restaurants. Then interview 10 students and have them indicate which of these situations they have encountered, and ask them to rank these situations in terms of how likely they are to occur. Discuss how a restaurant could use this information in trying to appeal to the student market.
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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