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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 3
Interview five students and determine the consumption rituals they have with respect to the following. What do you conclude
a. New Year's Day
b. Spring break
c. Memorial Day
d. Valentine's Day
e. Mother's Day
f. Father's Day
a. New Year's Day
b. Spring break
c. Memorial Day
d. Valentine's Day
e. Mother's Day
f. Father's Day
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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