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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 37
Interview five students and identify three consumer problems they have recognized recently. For each problem, determine
a. The relative importance of the problem.
b. How the problem occurred.
c. What caused the problem (i.e., change in desired or actual states).
d. What action they have taken.
e. What action is planned to resolve each problem.
a. The relative importance of the problem.
b. How the problem occurred.
c. What caused the problem (i.e., change in desired or actual states).
d. What action they have taken.
e. What action is planned to resolve each problem.
Explanation
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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