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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 39
Track a brand's Twitter account for a week. Write a report on the role that Twitter and other social media can play in identifying consumer problems. As part of the report, discuss whether or not you believe that some venues are better than others at providing insights for general versus brand-specific problems.
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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