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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 4
Interview three students and identify five products that each buys using a nominal decision process. Identify those that are based on brand loyalty and those that are merely repeat purchases. What characteristics, if any, distinguish the brand-loyal products from the repeat products
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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