Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

Exercise 6

What information sources do you think students on your campus use when acquiring the items listed below Consider the various sources listed in Figure 15-4 in developing your answer. Do you think there will be individual differences Why
a. Movies
b. Restaurants
c. Apartment
d. Computer
e. Fitness equipment
f. A charity contribution
g. Dress clothes
h. Cell phones