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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 12
Discuss factors that may contribute to external information search and factors that act to reduce external search for information before purchase or adoption of the following:
a. Car insurance
b. International travel
c. Exercise club
d. Formal wear
e. Eye wear
f. Counseling services
a. Car insurance
b. International travel
c. Exercise club
d. Formal wear
e. Eye wear
f. Counseling services
Explanation
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External Information Search: The custome...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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