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book Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh cover

Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

Edition 13ISBN: 978-1259232541
book Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh cover

Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

Edition 13ISBN: 978-1259232541
Exercise 28
What is your awareness set, evoked set, inert set, and inept set for the following In what ways, if any, do you think your sets will differ from the average member of your class Why
a. Automobiles
b. Energy drinks
c. Car insurance providers
d. Jewelry stores
e. Book stores
f. Laptop computers
g. Restaurants
Explanation
Verified
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The customer looks for various appropria...

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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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