Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

Exercise 28

What is your awareness set, evoked set, inert set, and inept set for the following In what ways, if any, do you think your sets will differ from the average member of your class Why
a. Automobiles
b. Energy drinks
c. Car insurance providers
d. Jewelry stores
e. Book stores
f. Laptop computers
g. Restaurants