Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

Exercise 37

Would you use an attribute-based or an attitude-based decision approach to purchasing (or renting or giving to) the following Which, if any, situational factors would change your approach
a. Adopting a pet from a shelter
b. A movie
c. A digital reader
d. A BBQ grill
e. A personal trainer
f. Athletic shoes
g. A new shampoo
h. An apartment
i. A smartphone
j. Habitat for Humanity