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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 11
Identify five products for which surrogate indicators may be used as evaluative criteria in a brand choice decision. Why are the indictors used, and how might a firm enhance their use (i.e., strengthen their importance)
Explanation
Verified
Verified
Customers are found to follow the intuit...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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