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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 26
Present 10 students with the choice set from the left panel of Consumer Insight 16-1 and present a different set of 10 students with the choice set from the right panel. Do you observe the compromise effect (choice share of option B goes up with the addition of the nonavailable option C) Have the students who chose the compromise alternative explain their choice-what reasons do they provide
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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