Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

Exercise 38

Set up a taste test experiment to determine if volunteer taste testers can perceive a just noticeable difference between three different brands of the following. To set up the experiment, store each test brand in a separate but identical container and label the containers L , M , and N. Provide volunteer taste testers with an adequate opportunity to evaluate each brand before asking them to state their identification of the actual brands represented as L , M , and N. Evaluate the results and discuss the marketing implications of these results.
a. Colas
b. Diet colas
c. Lemon-lime drinks
d. Carbonated waters
e. Chips
f. Orange juices