Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

Exercise 34

What in-store characteristics could traditional retailers use to enhance the probability of purchase among individuals who visit a store Describe each factor in terms of how it should be used, and describe its intended effect on the consumer for the following products:
a. Perfume
b. Ice cream
c. Coffee after a meal
d. Flowers from a supermarket
e. B12 drinkable shots
f. Motor oil