Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

Exercise 38

What website characteristics could online retailers use to enhance the probability of purchase among individuals who visit their websites Describe each factor in terms of how it should be used, and describe its intended effect on the consumer for the following products:
a. Dorm furniture from Target.com
b. Electronics from Amazon.com
c. Laptop from HP.com
d. Backpack from REI.com
e. Apparel from JCPenney.com
f. Cosmetics from Macys.com
g. Tools from Sears.com