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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 3
Develop a questionnaire to measure the image of the following. Have 10 other students complete these questionnaires. Discuss the marketing implications of your results.
a. Target
b. Americangirl.com
c. Subway
d. Local coffee shop
e. BMW.com
f. Walmart
g. Saks Fifth Avenue
a. Target
b. Americangirl.com
c. Subway
d. Local coffee shop
e. BMW.com
f. Walmart
g. Saks Fifth Avenue
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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