Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

Exercise 6

Have 10 students on your campus describe their shopping orientations in terms of animals as follows: "Think about an animal that best describes you as a shopper and explain what it is about your shopping behavior that makes this animal an appropriate metaphor." Combine your descriptions with those of two other students. Do any patterns emerge What are the retailing implications