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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 31
Interview 10 students on your campus and determine their attitudes toward and use of the Internet and online shopping. Place each into one of the six shopper segments described in the text. Do they fit into these segments Combine your results with those of four other students. What do you conclude
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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