Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

Exercise 38

How should retailers deal with consumers immediately after purchase to reduce postpurchase dissonance What specific action would you recommend, and what effect would you intend it to have on the recent purchaser of (gift of) the following
a. PBS donation
b. A condominium
c. Dance lessons
d. A hybrid automobile
e. Microwave oven
f. Tropical fish