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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 51
Discuss how you could determine how consumers actually use the following. How could this information be used to develop marketing strategy
a. Microwave
b. Wrist watches
c. Online banking services
d. Movies on demand
e. Hair color
f. Hotel reward points
a. Microwave
b. Wrist watches
c. Online banking services
d. Movies on demand
e. Hair color
f. Hotel reward points
Explanation
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An organization aims at combining all it...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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