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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 3
How would you go about measuring consumer satisfaction among purchasers of the following What questions would you ask, what additional information would you collect, and why How could this information be used for evaluating and planning marketing programs
a. Cell phone service
b. Walmart.com
c. Car insurance
d. Six Flags theme parks
e. Health care services
f. Exercise bike
a. Cell phone service
b. Walmart.com
c. Car insurance
d. Six Flags theme parks
e. Health care services
f. Exercise bike
Explanation
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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