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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 7
What level of product dissatisfaction should a marketer be content with in attempting to serve a particular target market What characteristics contribute to dissatisfaction, regardless of the marketer's efforts
Explanation
Verified
Verified
Customer Dissatisfaction:
There will be...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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