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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 27
Design a customer loyalty program for the following:
a. High-end hotel chain
b. Grocery store chain
c. Cosmetics line
d. Catering service
a. High-end hotel chain
b. Grocery store chain
c. Cosmetics line
d. Catering service
Explanation
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Customer loyalty schemes are an effectiv...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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