
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 21
Watch two hours of Saturday morning children's programming on a commercial channel (not public broadcasting). Note how many commercials are run. What products are involved What are the major themes Would hundreds of hours of viewing these commercials over the course of several years have any impact on children's values or behaviors
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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