Microeconomics 18th Edition by Campbell McConnell, Stanley Brue, Sean Flynn

Exercise 15

BOOKSELLING ON THE INTERNET-HOW DO SELLERS DIFFERENTIATE IDENTICAL BOOKS Use a search engine to find the current listings on the New York Times best-seller lists. Choose one hardbound book of fiction and one hardbound book of nonfiction from the top-five lists. Next, find the price, including shipping to your address, of your two books at both Amazon, www.amazon.com, and Barnes and Noble, www.barnesandnoble.com. Is one company less expensive Identify the nonprice competition that might lead you to order from one company rather than the other.