Microeconomics 18th Edition by Campbell McConnell, Stanley Brue, Sean Flynn

Exercise 29

MARKET SHARES-TOP-10 LISTS Advertising Age, at www.adage.com, compiles statistics on the market shares of some familiar products. Click on Data Center and then on Top Line Data. Download the Fact Pack for the latest year. Select the top-5, top-7, or top-10 lists for five separate nonmedia products. In general, do the very top sellers in your lists advertise more or less than the sellers toward the bottom of the lists Are there exceptions Do you think the top-10 lists would get turned upside down if the pattern of advertising were turned upside down Why or why not