Fundamentals of Management 6th Edition by Ricky Griffin

Exercise 9

Team Innovation
Purpose: To give you practice related to innovation as a team activity.
Introduction: Assume that your group is a team of professionals who are in charge of new-product design at your company.
Instructions:
Step 1: Using only the materials your professor will give to you, design and construct a new product. This product can be something wholly new or an improvement on an existing product.
Step 2: Present your product to the class. Explain its use, features, and appeal to consumers.
Follow-Up Questions:
How much influence did the selection of materials have on your design?
Explain the process your group used to come up with the design. Describe the number of people participated, how they participated, how any disagreements were resolved, and so on. What, if anything, does this suggest to you about some of the potential advantages as well as the challenges of team-based innovation in organizations?