Fundamentals of Management 6th Edition by Ricky Griffin

Exercise 12

Having hit a home run on the assignment that you were given in part 1, you're the obvious choice to draw up another brief report. This time, your boss wants an overview of Genentech's 2004 reorganization and a summary of the ways in which it's facilitated growth in the company's product pipeline and its success in rolling out new products. What will you say in your report?