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book Fundamentals of Selling 13th Edition by Charles Futrell cover

Fundamentals of Selling 13th Edition by Charles Futrell

Edition 13ISBN: 978-0077861018
book Fundamentals of Selling 13th Edition by Charles Futrell cover

Fundamentals of Selling 13th Edition by Charles Futrell

Edition 13ISBN: 978-0077861018
Exercise 12
Discuss the role of personal selling as it relates to a firm's marketing effort.
Explanation
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Marketing is the overall activity that a...

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Fundamentals of Selling 13th Edition by Charles Futrell
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