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Fundamentals of Selling 13th Edition by Charles Futrell
Edition 13ISBN: 978-0077861018Fundamentals of Selling 13th Edition by Charles Futrell
Edition 13ISBN: 978-0077861018 Exercise 16
Discuss the four elements of a firm's marketing mix. Give several examples of how companies today have developed a marketing mix to compete in their industry.
Explanation
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Product, price, distribution, and promot...
Fundamentals of Selling 13th Edition by Charles Futrell
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