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book Fundamentals of Selling 13th Edition by Charles Futrell cover

Fundamentals of Selling 13th Edition by Charles Futrell

Edition 13ISBN: 978-0077861018
book Fundamentals of Selling 13th Edition by Charles Futrell cover

Fundamentals of Selling 13th Edition by Charles Futrell

Edition 13ISBN: 978-0077861018
Exercise 14
The prospect must have delivery of the product in four weeks to meet a national advertising rollout. The company has big bucks invested in the ad campaign. After beating the production people about the head and shoulders, the best delivery your company can promise is six weeks. The boss orders you to promise the customer delivery within a four-week deadline. What is the most ethical action to take
Tell your boss that you do not believe that it is right to lie to the customer. State that you will not pass along the four-week lead time but you would be more than happy to tell the customer the true six-week lead time. Tell your boss that you cannot support dishonesty within the company.
Explanation
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Fundamentals of Selling 13th Edition by Charles Futrell
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