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book Fundamentals of Selling 13th Edition by Charles Futrell cover

Fundamentals of Selling 13th Edition by Charles Futrell

Edition 13ISBN: 978-0077861018
book Fundamentals of Selling 13th Edition by Charles Futrell cover

Fundamentals of Selling 13th Edition by Charles Futrell

Edition 13ISBN: 978-0077861018
Exercise 1
Discuss the difference between sales puffery and misrepresentation and how to avoid making mistakes that may prove costly to the firm.
Explanation
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"Sales puffery" are the opinions of the ...

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Fundamentals of Selling 13th Edition by Charles Futrell
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