
Fundamentals of Selling 13th Edition by Charles Futrell
Edition 13ISBN: 978-0077861018
Fundamentals of Selling 13th Edition by Charles Futrell
Edition 13ISBN: 978-0077861018 Exercise 7
The prospect must have delivery of the product in four weeks to meet a national advertising rollout. The company has big bucks invested in the ad campaign. After beating the production people about the head and shoulders, the best delivery your company can promise is six weeks. The boss orders you to promise the customer delivery within a four-week deadline. What is the most ethical action to take
Tell your boss to pass along the information to the customer himself. That way you do not have to actually lie.
Tell your boss to pass along the information to the customer himself. That way you do not have to actually lie.
Explanation
This option represents the conventional ...
Fundamentals of Selling 13th Edition by Charles Futrell
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