Fundamentals of Selling 13th Edition by Charles Futrell

Exercise 1

Selling new cars often was difficult, but Linda Martin felt she had a new Cadillac sold. A woman called and said she wanted to buy a new Cadillac exactly like the one parked outside of Linda's office. Linda had another one the same color, but it was fully loaded with the latest high-tech equipment and cost $6,000 more.
The buyer, a 68-year-old widow, listened as Linda described both cars, emphasizing the higher-priced Cadillac. The buyer seemed to become confused over how to work options such as the disk stereo system and cellular telephone. Suddenly the buyer said, "Linda, you seem like a nice person. Which car do you think I should buy "
What would be the most ethical action to take
Tell the customer to buy the more expensive model. She probably has enough money and you will get more commission.