Fundamentals of Selling 13th Edition by Charles Futrell

Exercise 16

Consider the following information:
The DESKTOP XEROX 2300 copier is a versatile model that delivers the first copy in six seconds. It is also the lowest-priced new Xerox copier available. The 2300 is designed as a general purpose office copier and occupies less than half the top of a standard desk. The new unit copies on a full range of office materials as large as 8½ by 14 inches. A special feature is its ability to reproduce 5½- by 8½-inch billing statements from the same tray used for letter-size or legal-size paper. Selling price of the 2300 will be as low as $3,495 and rentals as low as $60 a month on a two-year contract without a copy allowance.
What are the features, advantages, and benefits of the DESKTOP XEROX 2300 copier List two additional features, advantages, and benefits that a Xerox salesperson could use in presenting the new copier to a prospective buyer.