Fundamentals of Selling 13th Edition by Charles Futrell

Exercise 11

Consumer sales promotion and trade sales promotion try to increase sales to consumers and resellers, respectively. Several promotional techniques follow; classify each item as a consumer or trade promotional technique and give an example for each one. Can any of the promotions be used for both consumers and the trade
a. Coupons on or inside packages.
b. Free installation (premium).
c. Displays.
d. Sales contests.
e. Drawings for gifts.
f. Demonstrations.
g. Samples.