Fundamentals of Selling 13th Edition by Charles Futrell

Exercise 23

Television advertisements are constructed to capture the viewer's attention and interest to sell a product or service quickly. Examine at least five commercials and report on the method each one used to get your attention, stimulate your interest, and move you from this attention-interest phase into discussing the product. Determine whether the first few seconds of the commercial related to the product's features, advantages, or benefits, and if so, how Using a tape recorder may help you.