Fundamentals of Selling 13th Edition by Charles Futrell

Exercise 23

When contacting a purchasing agent for your Dyno Electric Carts, you plan to use your 10-page visual presenter to guide the prospect through your benefit story. This selling aid is a binder containing photographs of your cart in action along with its various color options, a guarantee, and a testimonial. Should you
A) Hand over the binder Why
B) Hold on to it Why