
Fundamentals of Selling 13th Edition by Charles Futrell
Edition 13ISBN: 978-0077861018
Fundamentals of Selling 13th Edition by Charles Futrell
Edition 13ISBN: 978-0077861018 Exercise 7
Examine the following conversation:
Customer: What you say is important, all right, but how do I know that these chairs will take wear and tear the way you say they will
Salesperson: The durability of a chair is an important factor to consider. That's why all Crest chairs have reinforced plastic webbing seats. Furniture Dealer's Weekly states that the plastic webbing used in Crest chairs is 32 percent more effective in preventing sagging chair seats than fabric webbing. This means that your chairs will last longer and will take the wear and tear that your customers are concerned about.
Look at each sentence in this conversation and state if it is
A) An expansion of the benefit.
B) A restatement of the benefit.
C) A proof of the benefit.
Customer: What you say is important, all right, but how do I know that these chairs will take wear and tear the way you say they will
Salesperson: The durability of a chair is an important factor to consider. That's why all Crest chairs have reinforced plastic webbing seats. Furniture Dealer's Weekly states that the plastic webbing used in Crest chairs is 32 percent more effective in preventing sagging chair seats than fabric webbing. This means that your chairs will last longer and will take the wear and tear that your customers are concerned about.
Look at each sentence in this conversation and state if it is
A) An expansion of the benefit.
B) A restatement of the benefit.
C) A proof of the benefit.
Explanation
Salesperson's second sentence-...
Fundamentals of Selling 13th Edition by Charles Futrell
Why don’t you like this exercise?
Other Minimum 8 character and maximum 255 character
Character 255