
Fundamentals of Selling 13th Edition by Charles Futrell
Edition 13ISBN: 978-0077861018
Fundamentals of Selling 13th Edition by Charles Futrell
Edition 13ISBN: 978-0077861018 Exercise 5
You are a salesperson for a large, national company that publishes and sells college textbooks. Three days ago you talked with Dr. Bush, the department head, about adopting one of your books in a sophomore course of 2,000 students. He said the book is a good one, but there were three others that were just as good.
Before leaving, Dr. Bush said the department would use your book if the publisher donates $1,000 and provides a new computer and printer to the English department. You tell your boss about this and she says, "Do it, but keep it quiet so none of your other schools hear of it. This will be a $100,000 sale. The home office will approve this expense if we don't do it for too many schools."
What would be the most ethical action to take
Tell your boss that you do not think that the situation is fair, but go ahead and do it anyway-it is ultimately her call in the end.
Before leaving, Dr. Bush said the department would use your book if the publisher donates $1,000 and provides a new computer and printer to the English department. You tell your boss about this and she says, "Do it, but keep it quiet so none of your other schools hear of it. This will be a $100,000 sale. The home office will approve this expense if we don't do it for too many schools."
What would be the most ethical action to take
Tell your boss that you do not think that the situation is fair, but go ahead and do it anyway-it is ultimately her call in the end.
Explanation
Every individual within the sales force ...
Fundamentals of Selling 13th Edition by Charles Futrell
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