
Fundamentals of Selling 13th Edition by Charles Futrell
Edition 13ISBN: 978-0077861018
Fundamentals of Selling 13th Edition by Charles Futrell
Edition 13ISBN: 978-0077861018 Exercise 15
You are a salesperson for a large, national company that publishes and sells college textbooks. Three days ago you talked with Dr. Bush, the department head, about adopting one of your books in a sophomore course of 2,000 students. He said the book is a good one, but there were three others that were just as good.
Before leaving, Dr. Bush said the department would use your book if the publisher donates $1,000 and provides a new computer and printer to the English department. You tell your boss about this and she says, "Do it, but keep it quiet so none of your other schools hear of it. This will be a $100,000 sale. The home office will approve this expense if we don't do it for too many schools."
What would be the most ethical action to take
Tell your boss that you are uncomfortable making that type of sale and that you no longer want to be involved. It is not only unfair to your customers but also unfair to you by asking you to keep it quiet.
Before leaving, Dr. Bush said the department would use your book if the publisher donates $1,000 and provides a new computer and printer to the English department. You tell your boss about this and she says, "Do it, but keep it quiet so none of your other schools hear of it. This will be a $100,000 sale. The home office will approve this expense if we don't do it for too many schools."
What would be the most ethical action to take
Tell your boss that you are uncomfortable making that type of sale and that you no longer want to be involved. It is not only unfair to your customers but also unfair to you by asking you to keep it quiet.
Explanation
This option represents the post-conventi...
Fundamentals of Selling 13th Edition by Charles Futrell
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