International Business 8th Edition by Charles Hill

Exercise 9

Your company is seeking to expand by opening new customer representative and sales offices in the European Union (EU). The size of the investment is significant and top management wishes to have a clearer picture of the current and probable future status of the EU. A colleague who spent some time living in the EU indicated that Eurostat might be a comprehensive source to assist in your project. After evaluating the state of the EU based on the statistics and publications available, prepare an executive summary describing the features you consider crucial in completing your report.