International Business 8th Edition by Charles Hill

Exercise 2

A vital element in a successful international market entry strategy is an appropriate fit of skills and capabilities between partners. Entrepreneur magazine annually publishes a ranking of the top 200 global franchisers seeking international franchisees. Provide a list of the top 10 companies that pursue franchising as a mode of international expansion. Study one of these companies in detail and provide a description of its business model, its international expansion pattern, desirable qualifications in possible franchisees, and the support and training typically provided by the franchisor.