
International Business 8th Edition by Charles Hill
Edition 8ISBN: 978-0078137198
International Business 8th Edition by Charles Hill
Edition 8ISBN: 978-0078137198 Exercise 12
Historically Unilever has had a reputation for customizing its product offerings and marketing messages to local market conditions. What are the benefits of this approach What are the drawbacks
Explanation
Prior to 2003, Unilever more or less app...
International Business 8th Edition by Charles Hill
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