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International Business 8th Edition by Charles Hill
Edition 8ISBN: 978-0078137198International Business 8th Edition by Charles Hill
Edition 8ISBN: 978-0078137198 Exercise 3
Why do you think Unilever chose to move away from its local customization strategy, and tried to position Dove as a global brand What emerging conditions in the global marketplace made this strategy feasible
Explanation
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Unilever was able to capitalize on new t...
International Business 8th Edition by Charles Hill
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