Concepts in Strategic Management and Business Policy 14th Edition by Thomas Wheelen,David Hunger,Alan Hoffman,Chuck Bamford

Exercise 7

Most people in business on most days deal with company tactics and decisions at a level that is not strategic. However, every decision made by every employee in a company ultimately impacts the success of the strategy for that company. As pointed out by Malcolm Gladwell in his book The Tipping Point , it is the collection of thousands of decisions all aimed in relatively the same direction that can lead a company to the achievement of a strategy. How do you decide what type of decision is strategic
Open today's issue of The Wall Street Journal and look for an article about new moves being made by a corporation. Specify those decisions that are strategic.