Concepts in Strategic Management and Business Policy 14th Edition by Thomas Wheelen,David Hunger,Alan Hoffman,Chuck Bamford

Exercise 2

How far should people in a business firm go in gathering competitive intelligenceWhere do you draw the line
Take a look at each of the following approaches that a person might use to gather information about competitors. Which do you believe are techniques that you might useWhy
___ Using a "clipping agency" to scour the popular press for information on competitors ___
Being a customer to competitors
Creating a phony company to act as a potential customer
Reverse engineering competitors' products
Hiring consultants who have worked for competitors
Asking suppliers about your competitors
Hiring companies to collect and examine competitors' garbage
Changing the interview process for a new position when a candidate is from a direct competitor.
Taking public tours of competitors' facilities
Using social media to cause competitors harm
Using trade shows and conferences to learn more about competitors
Hiring key employees from competitors
What other approaches came to your mind as you considered the aboveAdd those ideas and evaluate the approach.