Concepts in Strategic Management and Business Policy 14th Edition by Thomas Wheelen,David Hunger,Alan Hoffman,Chuck Bamford

Exercise 11

Staffing involves finding the person with the right blend of characteristics, such as personality, training, and experience, to implement a particular strategy. The Kersey Temperament Sorter is designed to identify different kinds of personality temperament. It is similar to other instruments derived from Carl Jung's theory of psychological types, such as the Myers- Briggs, the Singer-Loomis, and the Grey-Wheelwright. The questionnaire identifies four temperament types: Guardian (SJ), Artisan (SP), Idealist (NF), and Rational (NT). Guardians have natural talent in managing goods and services. They are dependable and trustworthy. Artisans have keen senses and are at home with tools, instruments, and vehicles. They are risk-takers and like action. Idealists are concerned with growth and development and like to work with people. They prefer friendly cooperation over confrontation and conflict. Rationalists are problem solvers who like to know how things work. They work tirelessly to accomplish their goals. Each of these four types has four variants. 100
Kersey challenges the assumption that people are basically the same in the ways that they think, feel, and approach problems. Kersey argues that it is far less desirable to attempt to change others (because it has little likelihood of success) than to attempt to understand, work with, and take advantage of normal differences. Companies can use this type of questionnaire to help team members understand how each person can contribute to team performance. For example, Lucent Technology used the Myers-Briggs Type Indicator to help build trust and understanding among 500 engineers in 13 time zones and three continents in a distributed development project.
Complete and score the questionnaire. Print the description of your personality type.