International Management 8th Edition by Fred Luthans,Jonathan Doh

Exercise 3

In this chapter, the social responsibility actions of companies such as Johnson Johnson and Hewlett-Packard (HP) were discussed.
At Johnson Johnson, social responsibility flows from the company's credo.Consult the International Management in Action box about J J in the chapter, and go to the J J website, www.jnj.com, to the sections "Our Credo" and "Social Responsibility." Then answer these questions: (1) Which stakeholders are most important to J J and why? (2) How does J J ensure that all of its many operating companies adhere to the credo? (3) What are the main areas of social responsibility activities for J J, and how do they relate to the credo?
At Hewlett-Packard, "global citizenship" means engaging in public-private partnerships and demonstrating model behavior and activities in governance, environmental policy and practices, community engagement models, and "e-inclusion initiatives." Go to the HP website, www.hp.com, to the sections on global citizenship and e-inclusion.Then answer these questions: (1) What does it mean to be a global citizen at HP? (2) How does HP measure and evaluate its success in global citizenship? (3) What is e-inclusion, and what are some specific examples of projects that advance HP's e-inclusion goals?