International Management 8th Edition by Fred Luthans,Jonathan Doh

Exercise 23

Although the WTO has now agreed to relax intellectual property rules in order to facilitate the production and distribution of inexpensive generic antivirals, the conditions under which this provision allows for production or importation of generics ("genuine health reasons") are not entirely clear.The WTO is to hold a hearing for interested parties to provide input about how these rules should be implemented.Your group represents the interests of one of the key stakeholders (see table) and will be responsible for arguing that stakeholder's position.

Discuss with your group the major points to make to advance your perspectives.Come prepared to make a fiveminute presentation summarizing how you would like the WTO to implement the new rules.The WTO group should ask questions during the hearing.It should then take 10 minutes to deliberate and come up with a proposed plan incorporating the interests of all of the stakeholders.
Source: © McGraw-Hill Irwin.This case was prepared by Jonathan Doh and Erik Holt of Villanova University with research assistance by Courtney Asher and Tetyana Azarova as the basis for class discussion.It is not intended to illustrate either effective or ineffective managerial capability or administrative responsibility.The authors thank Sushil Vachani for comments, suggestions, and input.