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book International Management 8th Edition by Fred Luthans,Jonathan Doh cover

International Management 8th Edition by Fred Luthans,Jonathan Doh

Edition 8ISBN: 978-0078112577
book International Management 8th Edition by Fred Luthans,Jonathan Doh cover

International Management 8th Edition by Fred Luthans,Jonathan Doh

Edition 8ISBN: 978-0078112577
Exercise 23
If the company expands operations into Italy, will its experience in Spain be of value or will the culture be so different that the manufacturer will have to begin anew in determining how to address cultural challenges and opportunities? Explain.
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International Management 8th Edition by Fred Luthans,Jonathan Doh
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